Ace Credit Repair
Challenge: The previous website had four competing call-to-action buttons on every screen, high bounce rates, and complex signup funnels that confused visitors.
The Situation
Ace Credit Repair provides credit consultation and restoration services for individuals and small business owners in the United States.
What We Uncovered
In financial services, clarity equals trust. Prospects with credit concerns need reassurance and a single, low-friction path to get their situation assessed.
The Design Decision
Restructured the entire information architecture around one primary conversion pathway: a free, zero-obligation initial credit assessment.
Implementation Across Touchpoints
Designed a clean, modern digital interface using Trust Blue (#2B59C3) accents, clear data cards, and simplified comparison tables.
Built in WordPress using Elementor V3 Containers with lazy loading, fast WebP assets, and mobile-optimized step forms.
The Results
Conversion rate on assessment requests increased by 42%; bounce rate dropped by 28%; mobile inquiries surpassed desktop for the first time.
The Core Takeaway
Eliminating secondary buttons was the single highest-leverage decision on the entire project.