Building a real website on Blocksy and Elementor Free
Where the free tiers actually stop, the division of labour that makes them work, and the duplicate-H1 problem that costs people an afternoon.
A logo is not a brand identity
A logo answers one question. A business has several hundred more. What a brand identity system actually contains, and the one test that tells you whether you have one.
Why your brand colour looks wrong in print
Screen colour and printed colour are two different systems, and most brand documents only specify one of them. What goes wrong, and the four numbers that stop it.